A healthier alternative to sunblock

Chemical-free, bright & bold UPF50+ Swim & Sun Shirts in Sizes Baby 3M - Adult 3X

Spot your family fast with our tear-free, stress-free, alternative to sunblock. Choose from over 20+ UV blocking colors and big, bold designs featuring your favorite fish and friends.

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Friends come in all shapes, colors, and sizes

UPF50+ Swim & Sun Baby Onesies

Chemical-free UPF50+ onesie rashguards to ensure your baby stays safe under the sun, and you can spot them FAST around water or in a crowd!

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reversible bucket hat for women
reversible bucket hat for kidsa

Reversible Fish and Friends UPF Bucket Hat

Reversible Fish and Friends UPF Bucket Hat

From $20.99 USD
From $20.99 USD
ShapeShifter Fish and Friends | Vinyl Sticker Pack

UV Vinyl Water/Weather Proof ShapeShifter Fish and Friends Stickers

Our stickers are printed on thick, durable vinyl that protects from scratches,...

UV Vinyl Water/Weather Proof ShapeShifter Fish and Friends Stickers

Free Shipping on Orders $75+

SHE CAN Do Anything

Chemical-free sun protection for fellow cancer thrivers, survivors and supporters.

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  • SHECANcer | Sun Shirts | Breast Cancer Gifts | UPF
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SHECANcer Hot Pink Ladies V-Neck UPF50+ Swim & Sun Shirt

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  • Chemical-free Sun Protection

    UPF50+ UV blocking fabric technology, that is good in salt water, chlorine, and machine washable.

  • Satisfaction Guarantee

    We pride ourselves on the quality of our product and our customer service, so you can confidently shop.

  • Unique Design Technique

    Every fish and friend is made of basic shapes that we shift, to create a one-of-a-kind design you won't find anywhere else.

  • Inclusive Community & Connection

    No matter what shape, color, or size, we all desire the same thing, and that is to be a part of something.

As Seen on TV

We've been fortunate enough to make some new friends in the media. Watch our segments below.

UPF vs SPF - What's the Difference?

Both SPF and UPF are options for sun protection, and the use of them plays an important role in protecting you and your family’s skin from harmful UV rays. But sometimes sunscreen isn’t always practical, and kids fight to put it on or reapply...

Learn More